Murad Just Came Out With Its Own Wrinkle-Smoother That Mimics Botox

I’m kind of greedy when it comes to my beauty products. I want some type of instant gratification but also long-term benefits. If you’re anything like me, you’ll want to add Murad’s Targeted Wrinkle Corrector to your skincare line-up. The brand-new peptide and hyaluronic treatment blurs skin better than the TikTok beauty filter — and has some seriously hydrating benefits, too. Mark my words: this will be the next viral TikTok beauty product.

Like Peter Thomas Roth’s ultra-viral Instant FirmX Eye Tightener, the immediate, wrinkle-smoothing results of Murad’s serum are only temporary. While I don’t have deep lines (yet!), I noticed the fine lines on my forehead were less noticeable with just one use, and my foundation went on easier, too. Targeted Wrinkle Corrector is for use all over the face and I found it smoothed my smile lines really well.

Plus, the addition of hyaluronic acid, hexapeptide (a peptide) and vegan squalane work to plump skin and make lines less visible over time. Hydrated skin shows less wrinkles.

murad targeted wrinkle corrector


In a clinical study, Murad says 96 percent of testers “saw smoother texture on applied areas immediately upon application,” 90 percent showed “improvement in the look of forehead wrinkles,” and 100 percent saw improvement “in the look of glabella lines (AKA elevens).”

Instagram PhotoSource: Instagram

I can’t speak to the long-term benefits just yet, but I’m planning on switching on my usual makeup primer for Targeted Wrinkle Corrector, instead. Unlike other line-smoothers, it doesn’t make my skin feel tight and sticky. Instead, it’s just like a regular hydrating serum that happens to make you look a bit better in seconds. Of course, there’s absolutely nothing wrong with aging (or wrinkles!) and there’s no shame in the Botox game, either. But if you’re looking for something in between au naturel and needles, this might just be your new go-to.

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